Every day your organization has choices:
- Bait and switch or honest advertising.
- Trickery or transparency.
- Empty promises or fulfilled truths.
- Scripted responses or genuine conversation.
- Broken links or technology that transforms.
- Endless phone loops or extravagant human welcomes and assistance.
- Lengthy on-hold wait times or prompt responses.
- Buried rules and exclusions or clear communication.
Too many organizations today make the wrong choices. The consequences? Angry patients, negative reviews, low retention and a skeptical market. They put all of their energy and resources into acquiring new patients rather than delighting the ones they have.
Treat your current patient base right, and they will do your marketing for you, sharing their experiences and organically growing your business. The opportunity is yours for the taking.