Insights on Healthcare Marketing

When it comes to small medical practices, “good marketing is 80% of their survival…. If you want to be independent in 2023, you have to really work at people knowing you exist.” — Andrea Eliscu In a Medscape article out today, Medical Marketing Inc. Founder and President Andrea Eliscu shares her insight on how self-employed […]

Your medical practice may have a fantastic web site and beautiful, welcoming signage that says all of the right things. But do those words truly match the experience patients have when they visit your office?  Listen to your patients and their family members when they express a concern. Try to see things through their lens.  […]

Does your medical practice have an active blog on your web site? Here are 6 reasons why you should: Attract new patients. Regular blogging keeps your web site current, improving your visibility by improving search engine optimization (SEO). Incorporate key search terms into your blogs for even greater impact.  Stay connected. Writing and posting timely […]

Medical Marketing Inc. Founder and President Andrea Eliscu was recently interviewed for a Medscape article titled, “You’re Not on a ‘Best Doctor’ List — Does It Matter?” In this piece, she talks about which doctors benefit most from these lists and how to maximize this opportunity to benefit your medical practice. Read the full article. 

Medical practices turn to us for guidance on where to invest their marketing dollars. While there are certainly a number of essential tactics, the #1 place to start should always be the patient experience. You can have the greatest web site in the world, but if a patient has a negative experience in your office, […]

Physician thought leadership can be an inexpensive and highly effective marketing tool for your practice. You may have heard the phrase, “content is king.” Thought leadership is providing timely, relevant educational content that fosters credibility and connection with your practice. Blog articles, videos, e-newsletters and social media are all tools you can use to provide […]

Your practice web site is one of your most important marketing tools. It is the first place most people go to learn about your practice — whether they are a potential new patient or referral source. As a result, your web site is often their very first impression.   Too often, we see medical practices […]

“ID? Insurance card?” Those were the first words robotically uttered to a friend of mine recently at her very first appointment at a large medical practice.  Not, “Good morning, how are you today?” or “Welcome to our practice!”  No eye contact. No warm smile. Just a command.  She felt like a widget on an assembly […]

In its January/February 2021 issue, Orange Appeal magazine named four “Women of the Year,” including Medical Marketing Inc.’s founder and president Andrea Eliscu. This honor recognizes Andrea’ work as the founder of Dueling Dragons, a nonprofit program that uses the sport of dragon boating to form long-term mentoring relationships between Orlando police officers and inner-city […]

Everyone has an idea of how long a doctor’s appointment should take. And if that expectation is not met, you are faced with an unhappy patient and possibly even a negative online review or losing the patient to another practice.  We have worked with a number of ophthalmology and retina practices over the years who […]