Trust. It is the foundation of any sustainable relationship — personal or professional.
In your medical practice, building trust — with patients, referring physicians, your own staff, and others in your community — has become more important and yet more difficult at the same time.
We live in an era of skepticism, amplified by social media and allegations of “fake news,” where people are finding it harder and harder to trust. Combine this with how rapidly the world of healthcare changes, and we have our work cut out for us.
This makes each of your one-to-one relationships and interactions with patients and referral sources all the more important.
- Focus on the patient experience.
- Examine your referral system and make adjustments to your protocol as needed.
- Measure satisfaction.
- Make the necessary changes to improve.
- And don’t forget to tell others when you have.
Listening, learning and adjusting. That is how you build trust, how you nurture relationships, and how you strengthen your practice.
Learn more, including best practices of successful medical groups, in Andrea Eliscu’s latest book, It’s Personal: The Art of Building Your Practice.