Pens, cups and umbrellas with your logo are great, and these promotional gifts can support your marketing efforts. However, it is the simple gifts — your time, your listening ear, your returned phone call or text, your availability, your proactive communication, your heartfelt and unexpected “thank you” — that build relationships and make the real difference each and every time.
To learn more about how to nurture relationships that will strengthen your medical practice, check out Andrea Eliscu’s latest book, It’s Personal: The Art of Building Your Practice.