A news release or press release is a concise, compelling document designed to share your news story with targeted media. Here are eight tips to make your press release effective and help it stand out from the crowd:
1. Attract attention with a compelling headline.
2. Keep it brief and factual.
3. Write in third person.
4. Incorporate relevant background statistics.
5. Include quotes to add a human dimension and credibility.
6. Be sure to proofread.
7. Include any relevant links.
8. Don’t forget to include your direct contact information.