Your Web site is an extension of you and your practice. Think of it as a way to both attract customers and enhance the experience you provide them — patients, family members and referral sources alike. Here are a few basic building blocks:
1. Performance and Functionality — Make sure your site does what it should whenever and however it is accessed. It loads quickly and correctly. All buttons, tabs and links work properly. Any online forms are error-free and easy to use. And the site performs well on search engines.
2. Organization and Navigation — Position the most important information on the top half of the page, including phone numbers and addresses. Key navigation tabs for most medical practices include:
– About Us
– Our Physicians/Providers
– Services
– Locations
– Contact Us
– Patient Resources
– News
- For Referring Physicians
3. Design — Keep it simple and clean while also creative and compelling. Make sure it is unique and reflects your brand. To that end, avoid “template” sites. Use original photography when possible.
4. Content — This is the most important element. Keep it clear, concise and useful. Speak directly to your customers’ needs and how you can meet them. Use headlines, sub-headings, bullets and lists to keep your content easy to find, reference, read and digest.
5. Mobile-friendly — This is important for your customers and also for search engine performance.
6. Frequent Updates — Keep contact information current. Add new physicians, services and locations in a timely manner. Delete anything that is no longer relevant. Track site visits/stats and make adjustments as needed for optimal performance.