If you have a practice Web site, you know about the importance of search engine optimization (SEO). It is a process for generating increased visitors to your site by enhancing performance and ranking on search sites like Google, Yahoo and Bing. So, if someone searches for your name or terms related to your practice, like “family practice physician Springfield,” your site appears at or near the top of the list on that user’s screen.
Why is this important? Today’s “prosumers” increasingly turn to the Internet first to gather basic information and compare their options. Your online profiles provide the perfect opportunity to ensure you bubble to the top of a search while also showcasing your professional qualifications, experience and reputation.
So how can you enhance your online reputation and performance? We encourage all of our physician clients to maximize their use of available online profiles. Examples include:
In addition, your speciality professional association/society may also offer online profiles to members. For example, the American Society of Retina Specialists (ASRS) provides profiles and a physician search function within their site.
Make the most of all of these free resources. Fill them out as completely as possible and keep them updated with anything new, including locations, certifications, qualifications and publications. Your practice will thank you.