When a health or medical topic in your field of specialty starts dominating headlines and airwaves, do you see that as an opportunity to lead? You should. In today’s digital world, you have more power than ever before to be a spokesperson — to inform, to provide insight, to share the facts, and to counter the myths and misinformation. Your patients look to you as a trusted advisor. Why not become one for your entire community? Write a blog. Share a post on your social media. Serve as a resource for local reporters. Position yourself as a leader and watch your practice strengthen and grow!