“It just doesn’t speak to me.”
“It’s too feminine.”
“I don’t get it.”
Sometimes that means back to the drawing board, but sometimes this is perfectly fine.
Who are you trying to reach?
If you are in healthcare, more often than not, it is the female head of household who is the healthcare decision-maker for her family. So if you are a male practice administrator or physician and the latest draft of your new marketing piece doesn’t resonate with you, that may be OK as long as your target audience reacts and responds favorably. Gather a focus group — formal or informal — and test it out. You not “getting it” may actually be exactly what your practice needs.