Everything.
With the demands of Electronic Health Records (EHR) and meaningful use criteria, more medical practices are embracing and implementing patient portals, a secure, web-based technology that allows patients to interact with your practice. Portals allow your patients to schedule appointments, register, complete forms, obtain test results, pay bills and renew prescriptions all in the comfort of their home or office at a time that is convenient to them.
Access. Accommodation. Availability. Accountability. These are the four A’s of effective medical marketing, and patient portals are just one more way you can achieve them. Attract, delight and retain patients. Isn’t that what it is all about? Are you ready?