… or powerful prose.
Too many companies today think their brand is based on a great logo, a well-written Web site or a catchy slogan. And what too few realize is that your brand is really your image — how you are perceived by your patients/customers. It is the feeling people get and the story they tell about you when they leave your office, when they hang up the phone or when they receive your letter or e-mail. And nothing is worse than an empty promise which is exactly what you deliver if your patient’s or customer’s experience doesn’t match up to the pretty picture or the clever copy. On the flip side, delight others with your service and then communicate and reinforce this “brand” with an effective logo and creative storytelling. Now you have powered yourself into a position of leadership in the marketplace.