Remember.
Remember to smile. The power of a smile – whether face to face or over the phone (yes you can “hear” it) – can be just what patients wish would happen but not necessarily what they expect.
Remember your patient as a person. At each visit, write down something personal or memorable that the patient shares and then ask about it at the next visit. It can make that six-month or annual visit seem so much more personal.
“Mrs. D., how is John liking his first year of College at ABC University?”
“Mr. H., how was that golf clinic you went to? Did it help your short game as you hoped?”
“Ms. T., how many people showed up at the family reunion you were so busy planning the last time I saw you?”
Now you are more than just a doctor, you are someone who cares. And that goes a long way toward building loyalty.