Build your infrastructure.
You know you need to forge stronger relationships with your referring physicians but where and how do you start? There’s an old saying you don’t know what you don’t know. So be strategic and find out:
- Develop a monthly report that tracks referrals by source.
- Capture e-mail addresses for both physicians and referral coordinators.
- Create a 90-day trend report.
- Respond immediately to dips.
Without this foundation, you will never really know the impact of your efforts.