In the world of healthcare, too much is the same. The experience at one medical office is too often the same as at another. And among those experiences, there are certainly too many negative ones. Problem is, thanks to today’s technology, these negative stories are instantly amplified on social media sites and the Web. The good news: standing out from the pack and generating good “buzz” doesn’t have to cost a ton of time or resources. It is often the little things that can separate you and get folks talking:
Smile.
Engage.
Answer the phone cheerfully.
Return calls promptly.
Write a heartfelt thank you.
Remember a tidbit about someone’s life or family and ask them about it.
Call a patient to see how they are doing after a procedure.
Anticipate a patient’s need before they have a chance to voice it.
Dare to be different. Dare to delight.