I am a big believer in giving – whether it be your time, talents or financial resources. To me, it is a responsibility … a part of community. So when our clients turn to us to find out how they can better reach the communities they serve, we always recommend giving back to one or two local non-profits, often focused on healthcare, always with missions that inspire them. However, just giving isn’t enough … you need to make it personal. Write a thoughtful note or letter to accompany your contribution. Send a photo. Drop it off personally. Create a memory for the receiving charity, and they, in turn, will remember you.