Testimonials

We have worked with Medical Marketing Inc. on several projects over the past few years. Most recently, they assisted us with the content for the patient education section of our new web site. They work efficiently and did a fantastic job translating complex clinical information into concise, patient-friendly articles on overall retina health as well as each of the specific conditions we treat and the procedures our physicians perform. Our team loved the end product! It helps boost the performance of our Web site and most importantly, provides patients with the information they need in a manner that is easy to use and understand. 

Our professional organization began 30 years ago, and we were confronted with significant challenges to gain general recognition and to communicate our achievements to our members. Medical Marketing Inc. consulted with us to create and implement a new logo that has made us a visible presence in our community.

Andrea Eliscu and her team put together a great logo and marketing campaign that really reflected all of our ideas and incorporated the true scope of our OB/GYN practice – from pregnancy to menopause.

Medical Marketing Inc. took the time to thoroughly understand our practice and its unique challenges. They heard our concerns and provided us with unique, thoughtful messaging to differentiate our practice as well as a detailed plan to strengthen our current referral relationships and develop new ones.

The Medical Marketing Inc. team knows health care. They are highly skilled at synthesizing complex subjects into concise, effective communication for our members. We worked with them to refine our organizational messaging and revamp our web site, and they are always just a phone call or email away when we have new communication needs.

Andrea is a community-builder, and this book shares her approach to building relationships that boost organizations to the next level. In her volunteer leadership of our Dueling Dragons “Cops and Kids” team, I have witnessed her work this magic by breaking down barriers, bridging connections and strengthening relationships among even the most unlikely of teammates.

We are true partners and have been for almost 20 years now. We jointly develop our marketing strategies, and MMI skillfully and professionally executes them in an efficient, cost-effective manner. They recently transformed our web site with a new design and fresh content. They saw the project through from start to finish, managing every detail along the way, and are keeping it current by working with our physicians and patient care team on timely health news blogs. MMI also launched and manages our social media strategy, informing and engaging our patients and referral sources and driving traffic to our new web site.

I just wanted to pass along some early feedback after our workshop regarding customer service. To fully appreciate this, you have to recall the doctor’s starting point. Most of the doctors initially thought it wasn’t the best use of our Grand Round time; a time typically set aside for the discussion of clinical matters. Opinions have changed since the meeting (as evidenced by changed behavior).

Since the meeting, the follow has taken place:

• A doctor decided to get on the phone and call a good referral source that stopped using us some time ago because of some scheduling problems that have since been fixed.
• Another doctor called a patient and apologized for his part in a facility’s mistake with scheduling and received very positive feedback from the patient (i.e. the patient was pleased and “shocked” that the doctor called them).
• Yet another physician realized that he is not setting a positive tone in the clinic by allowing daily problems in the clinic sour his mood. He has promised that he is going to try and improve by staying more evenly keeled.
• There seems to be a renewed commitment to personalized Thank You letters.

I’m very pleased with how the event went. We are working with the docs to give support and positive reinforcement for permanent change.

For some reason, physicians think “marketing” is something they shouldn’t be involved in. Andrea and her team have taught us that marketing is vital to the survival of a practice. It starts with the small things that we need to do every day and takes us through the big picture — how we want our patients and our community to view our organization. It takes experts like those at Medical Marketing who are involved with the medical community every day to understand how to help a physician group market and position themselves to their full potential.

Over 10 years ago, I had the good fortune to have the editor of The Physician Advisory newsletter recommend that I use Andrea Eliscu for marketing my practice. Andrea and her team are so professional and offer the invaluable insight that is so critical to surviving and thriving in today’s difficult medical economics. Andrea’s experience and expertise can take a medical practice to the next level.